Data Science Marketing

Maggioli Editore

Data science marketing. Applicazioni data driven nel digital marketing

Wiley

Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers

Packt Publishing

Data Science for Marketing Analytics: A practical guide to forming a killer marketing strategy through data analysis with Python, 2nd Edition

PEARSON INDIA

Marketing Data Science: Modeling Techniques In Predictive Analytics With R And Python

Data Science of Marketing (English Edition)      

Packt Publishing

Hands-On Data Science for Marketing: Improve your marketing strategies with machine learning using Python and R (English Edition)

Packt Publishing

Data Science for Marketing Analytics: Achieve your marketing goals with the data analytics power of Python (English Edition)

Kogan Page

Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight

GRIN Verlag

Big or Smart Data? Recent trends in Data Science for sales and marketing: An empirical analysis of the consumer-packaged goods industry (English Edition)

Routledge

Creating Value with Data Analytics in Marketing: Mastering Data Science (Mastering Business Analytics) (English Edition)