Strategic Brand Management

Pearson

Strategic brand management. Building, measuring, and managing brand equity

Kogan Page

Strategic Brand Management: Creating and Sustaining Brand Equity Long Term: New Approaches to Creating and Evaluating Brand Equity

Pearson Education India

Strategic Brand Management                      

Strategic Brand Management: A European Perspective by Dr Kevin Lane Keller (2011-11-29)

Springer

Strategic Brand Management for Small Businesses: Building, Growing, and Sustaining a Brand (Classroom Companion: Business) (English Edition)

Business Science Reference

Strategic Brand Management in the Age of Ai and Disruption

Strategic Brand Management (Teaching Guide)      

Financial Times Prentice Hall

Strategic Brand Management: Global Edition      

Strategic Brand Management by Alexander Chernev (2015-12-15)

Kogan Page

The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity) (English Edition)