Persuasive Advertising

Palgrave Macmillan

Persuasive Advertising: Evidence-based Principles (English Edition)

Brand: Mouton De Gruyter

Persuasive Signs: The Semiotics of Advertising: v.4

Palgrave MacMillan

[(Persuasive Advertising)] [ By (author) J. Scott Armstrong ] [July, 2010]

Temple University Press

The Persuasive Power of Campaign Advertising (English Edition)

Our Knowledge Publishing

Argumentative and persuasive strategies in advertising discourse

Psychology Press

Integrated Communication: Synergy of Persuasive Voices

Persuasive Imagery: A Consumer Response Perspective (Advertising and Consumer Psychology) (2003-02-01)

Our Knowledge Publishing

The production of meaning in advertising discourse on sustainability: A study of persuasive strategies in magazine advertisements

The Guilford Press

Persuasive Communication (English Edition)      

Kogan Page

Persuasive Copywriting: Cut Through the Noise and Communicate With Impact